Become the Driving Force for Performance and Productivity

The Human Resources department is not simply a cost center in your organization - or at least it shouldn't be. The potential of HR can be more fully realized if human resource professionals earn the respect of those they serve, speak the language of business, and leadership recognizes the value HR can bring to the table.

So how do we make this happen? It starts with changing the mindset of both the business and HR. From the HR perspective, we need to ask four fundamental questions in any organization:

• How does the organization make money and sustain growth? AKA – what business are we in and why?
• Who are the largest/biggest/most important clients and what challenges do they face?
• What are the biggest challenges to our company and what is needed to overcome those challenges?
• How can we partner with the business operations to ensure we conquer the obstacles through increased performance and productivity of the staff?

Attend this informative session to learn how to develop and analyze specific business metrics to measure the performance of the organization, and use that information to develop strategies to increase employee performance and achieve greater productivity. In addition, participants will understand the importance of establishing and maintaining key relationships with the C-level suite and learn how to key in on their concerns by focusing on employee productivity. Finally, attendees will recognize the importance of developing their HR strategic plan in concert with the business operations so both are moving toward the same strategic objectives of the company.

Chad V. Sorenson, SHRM-SCP, SPHR



Chad Sorenson is the President of Adaptive HR Solutions and has over 25 years of diverse business, communications and human resource experience.

He works with companies throughout the Southeast U.S. that range from 5 to 1,200 employees and focuses on leadership development, manager training, employee performance management and employer compliance in industries such as healthcare, manufacturing, construction trades, and professional services organizations. Chad also works with trade associations providing HR support to member companies. Prior to founding Adaptive HR Solutions in 2008, Chad was Vice President, Director and Manager of Human Resources for several companies in the Jacksonville area.

Chad serves as the 2021-2022 President of the HR Florida State Council which represents over 16,000 HR professional across Florida as the state affiliate of the Society for Human Resource Management. He was also the President of SHRM Jacksonville in 2015 and 2016. He is certified as a SHRM-Senior Certified Professional (SHRM-SCP) and a Senior Professional in Human Resources (SPHR). Chad regularly speaks to other SHRM Chapters, business associations, and companies across the region on topics such as leadership development and employee engagement.

In addition to giving back to the HR field, Chad is actively involved in his church and has been a volunteer leader with Boy Scouts for over 12 years. He is an Eagle Scout and a graduate of Morningside College in Sioux City, Iowa. The keys to his success are Devotion to God, Dedication to Family, Continuous Service, Lifetime Learning, and Always Remembering to Laugh.

Thank you to our meeting sponsor!